American Look

October 22, 2006
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American Look
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American Look (1956)

The definitive film of the Populux era, showcasing interior design and rocket cars by visionary Harley Earl, and modern architecture as bold airy flatroofed spaces that opened onto outdoors with glass walls and clean design.

American Look
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Modernism rejects the surface clutter and steel of Art Deco. Pigments are vibrant. Plastics are lightweight. Surface is as clean and repetitive as the suburbs.

American Look
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The modern lifestyle is casual, sporty, and active. Liesuretime has been increased and the outdoors is only a step away. Homes are roomy, bright, and elegant.

American Look
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It�s all thanks to the great American stylists and designers who are shaping the modern existence through their products. Populux is consumerism in an optimistic age.

American Look can be downloaded freely from the Prellinger Archive.

Links to artifacts and locations identified in the film:
Catalano House hyperbolic paraboloid roof home in Raleigh, NC
General Motors Technical Center Office buildings and interiors including egg-shaped reception desk and floating staircase